Fragrance clings best to hydrated skin — dry skin causes scent molecules to evaporate faster, robbing you of that lingering trail you're after. The fix is simple: make moisturising a non-negotiable step in your grooming routine. Apply an unscented or lightly scented body lotion immediately after showering, while your skin is still slightly damp, to lock in moisture before it escapes. Pay particular attention to pulse points — wrists, neck, and chest — where you'll apply your fragrance. Well-hydrated skin acts like a slow-release mechanism, allowing the top, heart, and base notes of your fragrance to unfold gradually and last significantly longer throughout the day. Think of it as the foundation your scent is built on.
